9-10 March 2026
QEII Centre, London
Register – Exhibitor
Pre-register – Journalist / Content Creator
The TravMedia Summit
Learn.
Collaborate.
Network.
The TravMedia Summit opens IMM on Monday morning with panel sessions and keynotes designed to inspire, inform, and connect. It brings together travel PR professionals, leading media, travel brands, and destinations to debate industry challenges, share insights, and spark ideas that benefit the whole sector and media.
Between sessions, delegates can enjoy time to network with fellow IMM attendees. From forging new partnerships to strengthening existing relationships, the Summit offers a dynamic space where meaningful connections can take place.
For more information on how to get involved in The Summit, please contact Louise Napier.
PAST SPEAKERS
Claire Irvin
Head of Travel
The Times and The Sunday Times
Paul Charles
CEO
The PC Agency
Mark Palmer
Travel Editor
Daily Mail
Uwern Jong
Experientialist®-in-Chief
OutThere magazine
Liz Edwards
Assistant Travel Editor
The Times and Sunday Times
Sophie Lam
Travel Editor
The i Paper
Amelia Duggan
Deputy Editor
National Geographic Traveller
Anneka Roberts
Vice President of Digital
Finn Partners
GRAHAM LOVELACE
Strategist & Writer
Charting Gen AI
Laura Brander
Vice President, Communications
Virgin Atlantic
Graeme Buck
Director of Communications
ABTA – The Travel Association
Amy Dowling
Head of Markets Communications
TUI UK&I
Charlie Gordon
Insight Director
Kantar Media
Ed Grenby
Freelance Travel Writer
Sophie Griffiths
Editor and Chief Purpose Officer
TTG Media
Henry Hemming
Global Advisor
TravMedia
Adrian Phillips
Managing Director
Bradt Guides
Dominic Ponsford
Editor in Chief
Press Gazette
Tim Riley
Managing Director
True Traveller
Eulanda Shead Osagiede
Food Culture/Travel TV Presenter, Thought Leader & Content Creator
AMY SKELDING
Managing Partner
FINN Partners Travel UK
Phoebe Smith
Freelance Travel Writer and Broadcaster
Eliot Stein
Senior Journalist and Editor
BBC Travel
James Stewart
Freelance Travel Writer
Tolene van der Merwe
Director UK & Ireland
Malta Tourism Authority
Jessica Vincent
Freelance Travel Writer
Bruce Poon Tip
Entrepreneur, Philanthropist and Founder of G Adventures
Juliet Kinsman
Journalist, Broadcaster, and Sustainability Editor of Condé Nast Traveller
ANDY OWEN JONES
Co-Founder and MD
Smartseer
CAROLINE MOULTRIE
President
MMGY Global EMEA
CLAIRE ROSS
Sustainability Director
DER Touristik UK
DAVID GOODGER
Director of Tourism Economics
Oxford Economics
DONA REGIS-PROSPER
Secretary General and CEO
Caribbean Tourism Organisation
HAZEL MCGUIRE
General Manager UK & Ireland
Intrepid Travel
Julia Simpson
President and CEO
WTTC
LISA MINOT
Head of Travel
The Sun
RICHARD HAMMOND
Editor, Green Traveller magazine | Executive Videographer, Green Traveller Productions
THOMAS MIDULLA
Editor in Chief, NetJets the Magazine (Europe & USA) | International Editorial Director at Centurion & Departures Magazines
Debbie Flynn
Managing Partner and Global Travel Practice Leader
FINN Partners
Meera Dattani
Freelance Travel Writer and Author
Previous Sessions
KEYNOTE | AI and Media: A Golden Opportunity or Existential Threat?
How publishers and brands can win in the generative AI era
Generative AI has been hailed as the ‘most productive yet most disruptive’ innovation of this millennium. Keynote speaker Graham Lovelace demonstrated how AI’s opportunities will be balanced by threats, but will show we can maintain brand integrity, be commercially safe, protect copyright, and work with generative AI – rather than be replaced by it.
GRAHAM LOVELACE
Strategist & Writer
Charting Gen AI
Securing Travel Publishing’s Future: The Travel Editors’ Opinion
Four top travel editors debate the future
Media are gripped by their quest to respond to the threat of tech giants, AI and global digital dysfunctionality. How do travel publishers evolve? Will the views of travel writers remain the greatest travel endorsement? Where is digital heading? And print?
Sophie Griffiths
Editor and Chief Purpose Officer
TTG Media
Claire Irvin
Head of Travel
The Times and The Sunday Times
Mark Palmer
Travel Editor
Daily Mail and Mail on Sunday
Dominic Ponsford
Editor in Chief
Press Gazette
Eliot Stein
Senior Journalist and Editor
BBC Travel
Freelance Travel Writing – Where are we Headed?
What’s the future for travel freelancers?
Challenges faced by the media – from declining social media ad revenue to AI attacks on copyright – are putting untold pressure on freelancer budgets. How can top travel writers prosper? Will specialists win out? Do skills such as social and video count? Tackling these pressing questions were our panel of top freelance travel writers.
Ed Grenby
Freelance Travel Journalist
Adrian Phillips (Moderator)
Managing Director
Bradt Guides
Phoebe Smith
Freelance Travel Journalist
James Stewart
Freelance Travel Journalist
Jessica Vincent
Freelance Travel Journalist
On Trend? The Statistics Shaping the Media’s Travel Agenda
Stats enough! How trends create travel stories
The panel explored how travel trends such as coolcationing, setjetting, silent travel and the rise of AI have been shaping media coverage. They discussed what might be next, how predicted trends could influence the media’s output, and whether the media itself plays a bigger role in setting these trends in the first place. Four sector experts shared their insights, experiences, and industry data to help paint a picture of where travel storytelling may be headed.
Charlie Gordon
Insight Director
Kantar Media
Tim Riley
Managing Director
True Traveller
Eulanda Shead Osagiede (Moderator)
Food Culture/Travel TV Presenter, Thought Leader and Content Creator
Tolene Van der Merwe
Director UK & Ireland
Malta Tourism Authority
What’s The Message? Travel PR in an Era of Media Transformation
Communicating the changes in Travel PR
The panel examined how pressure on the media from big tech is changing how travel content is created and consumed. They discussed how travel brands are rethinking PR strategies, targeting new opportunities with innovative content approaches, and finding ways to future-proof their communications. The session offered practical insights from four leading voices in travel PR, representing both in-house teams and agencies.
Laura Brander
Vice President – Communications
Virgin Atlantic
Graeme Buck
Director of Communications
ABTA
Amy Dowling
Head of Markets Communications UK&I
TUI
Henry Hemming (Moderator)
Global Advisor
TravMedia
Amy Skelding
Managing Partner
FINN Partners Travel UK
KEYNOTE SPEAKER | Bruce Poon Tip
In conversation with Juliet Kinsman
Entrepreneur, leader, and philanthropist, Bruce Poon Tip, was Keynote Speaker at the inaugural TravMedia Summit in London. Attendees enjoyed a revealing and insightful session with Bruce, one of the world’s highest profile sustainability campaigners, as he was interviewed by Juliet Kinsman, a high profile travel writer, broadcaster, and Condé Nast Traveller's Sustainability Editor.
BRUCE POON TIP
Entrepreneur, Philanthropist and Founder of G Adventures
JULIET KINSMAN
Editor, Journalist and Broadcaster
Future of Long Haul
How will sustainability, transportation and other factors shape future travel plans?
The panel delved into how sustainability must revolutionize both short-haul and long-haul travel, and the transport innovations set to redefine global destinations over the next decade. They also uncovered dynamic strategies for travel brands to craft captivating narratives in this shifting market landscape.
Dona Regis-Prosper
Secretary General and CEO
Caribbean Tourism Organisation
Claire Ross
Sustainability Director
DER Touristik UK
Hazel McGuire
General Manager, UK & Ireland
Intrepid Travel
Richard Hammond (Moderator)
CEO and Founder
The PC Agency
The Page Turns
The Travel Media’s Next 10 Years
The panel discussed the future of travel media, focusing on the impact of social and online platforms and the potential dominance of various channels, while examining the evolving roles of editors and freelancers and the changing relationship between media and PR professionals.
George Kipouros
Editor in Chief & CEO
Wanderlust
Lisa Minot
Head of Travel
The Sun
Thomas Midulla
Editor in Chief, NetJets / International Editorial Director, Centurion Departures
Paul Charles (Moderator)
CEO and Founder
The PC Agency
Travel in 10 Years
AI, Behaviours, Trends
The panel dived into how consumers will research and book holidays in the next decade, spotlighting the transformative role of AI and new technologies. They explored economic and social trends set to shape travel preferences and predicted the hottest destinations and holiday types. The session offered a thrilling glimpse into the future of travel.
David Goodger
Director of Tourism Economics
Oxford Economics
Andy Owen Jones
Co-Founder and Managing Director
SMARTSEER
Caroline Moultrie
President
MMGY Global EMEA