IMM 2021 | Homepage

The Travel Industry’s Leading Media Event |

17-18 May 2021 | QEII Centre, London

The Travel Industry’s Leading Media Event |

17-18 May 2021 | QEII Centre, London

Exhibitor Registration Media Registration Influencer Registration

Join us for our two-day IMM 2021

Enjoy up to 112 meetings with media and influencers

IMM 2021 provides unrivalled networking opportunities

IMM’s a must for professional development

An unrivalled sponsorship opportunity

And the winners are...

Put your brand in the media spotlight

Now in its ninth year, IMM is firmly established as the leading global event connecting the travel industry and the media.

IMM 2021 again features two days of meetings between exhibitors and journalists, with professional development sessions on day two and a closing gala awards ceremony ‘The TravMedia Awards’.

Once again, exhibitors have the additional opportunity to meet with influencers and content creators on the event’s second day.

Brands attending IMM enjoy a dedicated branded exhibition stand where they can host up to 112 meetings across the show’s two days. Exhibitors can attend all of IMM’s networking opportunities including the IMM lunch and evening drinks reception on day one, and our networking lunch on day two.

We’re delighted to welcome back the TravMedia Awards in 2021, quickly evolving to become the hottest awards set for journalists, influencers and PR professionals. Tickets will be available at a preferential rate for IMM 2021 exhibitors, enabling delegates to attend the gala awards ceremony at the close of IMM.

IMM 2021 will provide exhibitors with an exponential return on investment from two highly productive days of activity.

Get ready for an event without equal!

Add to Calendar 05/17/2021 08:30 AM 05/18/2021 05:30 PM UK/London TravMedia's IMM 2021 TravMedia's IMM 2021 QEII Centre, Broad Sanctuary, Westminster, London SW1P 3EE

What to Expect from IMM

Targeted, Pre-Booked Meetings

Book up to 56 meetings across two days, with the option of holding 112 meetings for exhibitors with two delegates!

Breakout Sessions

Learn from senior industry leaders on day two, at IMM’s Professional Development Sessions. Hear from top travel editors, senior PR professionals and influencers.

Networking Opportunities

Meet delegates over a buffet breakfast, lunch and evening drinks reception on day one, with additional breakfast and lunch networking opportunities on day two.

The TravMedia Awards

Celebrate and network with the best journalists, influencers and PRs over a gala three-course dinner on the evening of 18 May 2021. Preferential tickets available to IMM exhibitors.

pre-scheduled meetings TOOK PLACE at IMM 2020

JOURNALISTS and Influencers ATTENDED IMM 2020

PR Professionals took advantage of networking opportunities at IMM 2020

BRANDS ATTENDED IMM 2020

journalists and influencers are expected to attend IMM 2021

“The standard of media who attend IMM is extremely high, and the Professional Development Sessions are hugely informative. If we had to choose one event to attend, it would be this!

Michelle Roberts, Bournemouth Christchurch Poole

I really love this event. There are a lot of travel events and shows over the year, but this is honestly and genuinely the best one for story ideas.

Lyn Hughes, Editor-in-chief, Wanderlust

The thing that makes IMM different is the scale and calibre of the media who attend. It’s a fantastic way to meet with new writers, freelancers, and reconnect with long-standing travel editors.

Stuart Fyfe, Tourism Australia

IMM is a really valuable opportunity to very quickly identify lots of different press trips, lots of story angles and organise the rest of my year.

Lisa Minot, Travel Editor of The Sun

Throughout IMM I’m meeting with national editors from The Sun to The Telegraph, it’s a great event to inspire coverage and features in a number of newspapers and magazines.

Libby Allen, Hills Balfour, Travel Manitoba

One of the things IMM gives me which other shows don’t is a sense of purpose. I’m coming here for specific reasons and getting specific outcomes. I will go back and commission real stories as a result.

Ben Ross, Deputy Head of Travel, The Telegraph

IMM is a wonderful opportunity for us to showcase France as a destination. Having so many partners here gives us the platform to meet us many journalists, influencers and content creators as we can.

Anne Pedersen, Atout France

The biggest and best-organised event of its kind.

Adrian Phillips, Managing Editor, Bradt Travel Guides

We look forward to welcoming you to the QEII Centre, London, on 17-18 May 2021!