The full day New Media Workshop will include a series of thirty-minute, engaging presentations from ten of Australia’s social media and digital leaders. The topics will range from successful industry case studies to useful information that you can use to put your own new media marketing into practice. This includes an overview of how Tourism Australia uses social media, using Instagram for business, firing up your SEO strategy, turning your social media followers into sales and creating content that connects, to name a few sessions. There will also be an interactive panel on the day, where five of the expert speakers will review marketing material submitted by the audience. Running from 8:20am to 4:00pm, a networking lunch in the middle of the day will provide attendees the opportunity to meet with the speaking panel and ask questions.


For those operators already exhibiting at ATE14, which runs between 11-15 May 2014, transfers will operate between Cairns Convention Centre and Palm Cove. Limited spaces are available for the New Media Workshop.


Speakers (in order of appearance)

The World’s Biggest Social Media Team

#Humanbrochure : How Canberra is using unpaid and unedited social content to drive brand perception change

Instagram for Business

Visual Storytelling: Creating Content That Connects

Launching a brand & business through social media

Fire up your SEO Strategy

The New Consumer: How to connect, influence and convert

The Road Trip 2013

You are a media channel: Creating stories that connect with your consumer

How to turn your social media followers into sales


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