Gwen (O'Toole) Luscombe is the owner and director at The Ideas Library, a creative services company offering freelance copywriting to a variety of travel and food publications and tourism blogs.

She has worked within the travel, business events, food, and lifestyle industry both in the United States and Australia. Her stories have featured in online and print publications such as 7News.com.au, mice.net, Australian Leisure Management, AWOL, Boss Hunting, Caravan World, WHIMN.com.au, Signature Luxury Travel & Style, Body & Soul, The Wanderer, Intrepid Travel, Webjet, News.com.au, Scoot Airlines in-flight magazine and others.

She was the founding editor of the Publisher's Australia award-winning Spice Magazine and its online counterpart www.SpiceNews.com.au. Both publications serve the corporate events and business tourism/ MICE industry.